PMAN, AGN Collaborate On Joint Entertainment Conference Investment

PMAN, AGN Collaborate On Joint Entertainment Conference Investment

  • SImagazine-PMAN

The Nigerian entertainment industry is a significant contributor to the nation’s economy. It produces an average of 2000 albums of different music genres annually.
Record sales have more than tripled in recent years, averaging $10m in 2005 and rising to an estimated $50m in 2010. Combined total revenues from all sources are estimated at over $200m.

The Nigerian film industry, also known as Nollywood, produces about 50 movies per week, second only to India’s Bollywood – more than Hollywood in the United States of America.
Although its revenues are not at par with those of Bollywood and Hollywood, Nollywood still generates an impressive $590m annually.

Looking at the revenue generated by both arms of the industry, it beats the imagination that artistes receive no lasting dividends for their work. In view of this, the industry, under the aegis of the Actors Guild of Nigeria (AGN), organised a joint entertainment conference and investment summit, titled Unveiling the Entertainment Organised Front, in Abuja, at the Sheraton Hotels and Towers, on November the 25th 2016.

In his opening address, the guild’s president, Emeka Ike, decried the plight of artistes in Nigeria and pointed out that the value of actors and musicians was not esteemed beyond the stage, as, although their work is constantly used by the public and corporate bodies for different purposes, they get no royalties and little credit.

Ike said that it was a shame that the Nigerian movie industry makes no money from its movies. The essence of the conference, he explained, was, therefore, to discuss ways to ensure artistes are paid, in line with globally accepted standards and practices. Musicians and actors should be worth more than just their stage presence, he insisted.

He advocated that the Guild and the Performing Musicians Association of Nigeria (PMAN) be duly represented in the legislature and other policy-making bodies of the government, in order to regulate and implement laws that protect the rights of artistes.
Also speaking, then PMAN president Pretty Okafor (he has since been replaced by Lord-Liege Keston Okoro, elected January 2017) stated the solutions to the industry’s issues to include the establishment of structures that would help industry players in tackling copyright issues. He further listed being paid for music videos downloaded from the internet and enacting and implementing bills protecting the rights of every artiste, amongst others.

Okafor advised musicians and actors to, beyond themselves as individuals, always seek to represent the industry well, as it has a lot to offer Nigeria.

The music industry relies on royalties generated by the licensing of copyrighted songs and recordings as a primary means of payment for musicians. Intellectual property law and licensing systems have gone through significant adjustments in recent years as a result of the advent of digital music, but much of the industry’s old legal framework remains in place, Ike explained.

In attendance were many industry celebrities, including those who are former advisers to governors and legislators.

S.I. Attracts Politicians, Socialites To It’s Grand Launch

S.I. Attracts Politicians, Socialites To It’s Grand Launch

The launch was long overdue, but when the day came it was well worth the wait.

The day was Monday, February 15, 2016, the venue was Sheraton Hotel & Towers and the occasion was the official christening of a pace-setter in the media industry: SI Magazine. Also known as SI ‘DocuZine’ it is dedicated to telling the stories of society’s most down-trodden and ill-treated.

The initially low-key event was soon overwhelmed by the presence of the nation’s political and social crème-de-la crème. More than a few foreigners were also there to honour the unveiling of the brain-child of Khadijah Abdullahi-Iya.

The Minister for Information and Culture, Alhaji Lai Mohammed, was there to lend his vivacity and passion to the city’s newest medium. The Etsu Agaie, Alhaji Nuhu Yusuf wore two caps by representing the Etsu Nupe, Alhaji Yahaya Abubakar, and was also present to support a worthy daughter who had, once again, put the state on the media map.

Also present was the Executive Governor of Borno State, His Excellency, Kashim Shettima, who was ably represented by his deputy, Alhaji Usman Mamman Durkwa; and the chief launcher of the occasion was Architect Yunusa Yakubu of Lubelle Nig. Ltd.

The Chairman of SI Magazine, Malam Mohammed Haruna, in his usual charismatic way during his opening remarks could not hide his admiration for both the publication and its resilient publisher. He confessed that he had no idea that a Nigerian could ever dare to pull off such a feat.

The Minister also confessed that, given Abdullahi-Iya’s feat, it had become clear that the Nigerian media will go far and measure up to its Western counterparts.

SI, which has an app on Google Play and Amazon, is the very first in Nigeria and boasts a number of features that’s missing in the digital editions of other regular magazines.

Abdullahi-Iya explained that the app is “community-based, user-friendly and an excellent tool for marketing,” in the sense that “the app can read the articles to you and also play videos, as opposed to what is obtainable in other regular magazines.”

She also explained that when you advertise on the app, it possesses the ability to take prospective customers directly to the advertiser’s website where more information can be obtained about the product or service. She reiterated its validity as a platform for companies to “advertise conveniently.”

Marked by light banter and some good-hearted moments, the launch was a huge success and a great representation of the goal of the magazine: to bring people together to talk about the things which affect them the most and, by so doing, solve problems.

Sa’id Haruna’s Summer Start-up Event

Sa’id Haruna’s Summer Start-up Event

It was another day for entrepreneurs to showcase their wares and gifting in the Croc-city (city of crocodiles) – Kaduna State. The venue of the event was the Arewa House, in the ever-busy and bubbling heart of the town. The time was 12 O’clock. Young Sa’id Haruna thought it expedient to bring together start-ups in an organised setting to showcase their products.

“I just wanted to have a platform that would bring together various businesses from all parts of the country for a start,” Haruna stated. “This was borne out of the fact that I’ve met people who have good businesses but don’t have the right networking to take it to the positions they actually want their businesses to get to.”

One unique thing about the event was that, it was not all about having people interact with these entrepreneurs on their tables/stands, some entrepreneurs did presentations using power points.

The event was to create avenue for organisations to bring their goods and services closer to the people and thus widen their horizon. Samira Haruna Sanusi of the Samira Sanusi Sickle Cell Foundation was on hand to explain why government and individuals in general needed to come together to help people suffering from sickle cell anaemia. She emphasised the need to establish specialised care centres for these group of persons.

President of Friends For Food, Maryam Mayere, told participants at the event that her quest to do food was not an idea that hit her by accident.

She narrates her sojourn to self-discovery: “While I was in secondary school, Zamani College to be precise, I had a clique of friends who would always get food from anywhere during school hours. Nothing ever stood as a barrier for us because we were determined. During one of the crisis in Kaduna, I was forced to stay indoors and that was how I unearthed the talent in me. I had all the things I needed to polish my talent, so I had a good time during the curfew that lasted for weeks. After the crisis, I hit the ground running with Friends For Food.”

Other organisations that graced the event were BooAfric, Rose Africa, Wadi Bandaraki Foundation, Youth For Youth Initiative, Farmham among many others.